How Does Amazon Prime Contribute to Amazon's Revenue?
Amazon Prime contributes to revenue in multiple ways. The annual or monthly membership fees provide a consistent revenue stream. Additionally, Prime members tend to spend more on the platform compared to non-members, driven by the convenience of free shipping and access to exclusive deals. The integration of Prime Video also attracts viewers who might not be regular shoppers but subscribe for the entertainment value, indirectly boosting Amazon's overall sales volume and advertising revenue.