Investors are drawn to various factors when considering a startup. One critical aspect is the business model. A sustainable and scalable business model demonstrates the potential for long-term profitability. Additionally, the market potential is crucial; investors seek markets that are large and growing, ensuring that there is room for the startup to expand. The founding team also plays a significant role; investors look for a team with the right blend of skills, experience, and passion to execute the business plan effectively. Furthermore, competitive advantage and innovation are key drivers, as they indicate the startup's ability to differentiate itself from competitors and address market needs uniquely.