Why is Amazon Prime Important for Amazon's Business?
Amazon Prime is vital for Amazon's business for several reasons. Firstly, it fosters customer loyalty by offering a range of benefits that encourage members to shop more frequently on Amazon. Secondly, it generates recurring revenue through membership fees, contributing to a steady income stream. Lastly, Prime enhances Amazon's ecosystem by integrating with other services like Amazon Music, Prime Video, and Alexa, thereby creating a more comprehensive and interconnected user experience.