exit rate

Exit Rate vs. Bounce Rate: What's the Difference?

While both metrics are related to user behavior, they measure different aspects:
Exit Rate: The percentage of users who leave the site from a specific page, regardless of previous page views.
Bounce Rate: The percentage of users who leave the site after viewing only one page.
In essence, a page can have a high exit rate but a low bounce rate if users navigate through multiple pages before exiting from that specific page.

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