exit rate

What is Exit Rate?

The term exit rate in business primarily refers to the percentage of visitors who leave a website from a specific page. It is a crucial metric used in digital marketing and web analytics to understand user behavior and the effectiveness of web pages. Unlike the bounce rate, which measures the percentage of visitors who leave a site after viewing only one page, the exit rate focuses on the last page a user visits before leaving the site.

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What is Exit Rate?
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Exit Rate vs. Bounce Rate: What's the Difference?
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