Risk Reduction: By testing ideas early, companies can identify and address potential issues before they become costly problems. Improved Design: Prototyping allows for continuous feedback and iteration, leading to a more refined and effective final product. Stakeholder Engagement: Prototypes help communicate ideas effectively, making it easier to get buy-in from stakeholders and investors. Faster Time-to-Market: Early testing and iteration can streamline the development process, allowing products to reach the market more quickly. User Feedback: Prototypes enable businesses to gather feedback from target users, ensuring the final product meets their needs and expectations.