Churn can be measured in several ways, depending on the nature of the business:
Customer Churn Rate: This is calculated by dividing the number of customers lost during a specific period by the number of customers at the beginning of that period. Revenue Churn Rate: This metric assesses the percentage of revenue lost due to churned customers, offering a monetary perspective on attrition. Gross Churn vs. Net Churn: Gross churn considers only the customers lost, while net churn adjusts for new customers gained during the same period.