Product labelling serves multiple purposes in the business context:
Compliance: Many industries are governed by regulations that mandate specific labelling requirements. Complying with these regulations helps businesses avoid legal issues and penalties. Consumer Information: Labels provide critical information that helps consumers make informed purchasing decisions. This includes nutritional information, allergen warnings, and expiration dates. Branding: Effective labelling can enhance a product's brand identity. A well-designed label can attract customers and differentiate a product from its competitors. Marketing: Labels often serve as a marketing tool. They can include attractive graphics, promotional messages, and other elements designed to boost sales.