Why is it Important for Businesses to Monitor External Events?
Monitoring external events is crucial for businesses to anticipate and respond to changes in the environment. By staying informed, companies can adjust their strategies, minimize risks, and capitalize on new opportunities. Tools such as SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and PEST analysis (Political, Economic, Social, Technological) can help businesses systematically analyze external factors and make informed decisions.