Determining market positioning involves several key steps:
Market Research: Conduct thorough market research to understand the industry, competitors, and consumer preferences. Identify Competitors: Analyze your competitors to understand their strengths, weaknesses, and positioning strategies. Define Your Unique Attributes: Determine what makes your product or service unique. This could be based on quality, price, features, or customer service. Target Audience: Identify your target audience and understand their needs, preferences, and pain points. Develop a Positioning Statement: Create a clear and concise positioning statement that communicates your value proposition to your target market.