Accountability: It helps businesses demonstrate accountability to stakeholders, including investors, customers, and employees, by showing the tangible results of their efforts. Learning and Improvement: Through impact evaluation, businesses can identify what works and what doesn't, allowing them to refine their strategies and improve performance. Resource Allocation: By understanding the impact of different initiatives, companies can better allocate their resources to areas that yield the highest returns. Competitive Advantage: Evaluating impact helps businesses stay competitive by continuously innovating and adapting to changing market conditions.