1. Market Saturation: If the market is already flooded with similar products or services, it becomes challenging for a new entrant to gain market share. 2. Consumer Behavior: Customers often exhibit resistance to change, preferring established brands over new entrants. 3. Lack of Trust: New ventures may struggle to build credibility and trust among consumers. 4. Ineffective Marketing: Poor marketing strategies can hinder the visibility and attractiveness of the product or service. 5. Economic Factors: Economic downturns or low consumer spending power can impact the acceptance of new offerings.