There are several reasons why businesses opt for bundling:
Increased Revenue: Bundling can encourage customers to spend more by purchasing a package deal rather than individual products. Customer Convenience: Bundles provide a convenient way for customers to get all they need in one purchase, which can enhance their shopping experience. Inventory Management: Bundling can help businesses manage and move inventory more efficiently, particularly for slow-moving items. Differentiation: Bundled packages can help a business stand out in a competitive market by offering unique combinations that competitors may not provide.