Businesses hire freelancers for several reasons: 1. Cost-Effectiveness: Hiring freelancers can be more affordable than employing full-time staff due to the lack of employee benefits and overhead costs. 2. Flexibility: Freelancers can be brought in for specific projects, allowing businesses to scale their workforce up or down as needed. 3. Specialized Skills: Freelancers often bring specialized skills and expertise that may not be available in-house. 4. Speed: Projects can be completed faster by freelancers who are focused solely on the task at hand.