Entrepreneurs might opt for a freemium model for several reasons:
Low Barrier to Entry: Offering a free version lowers the barrier to entry, making it easier to attract a large user base quickly. Market Penetration: It allows companies to penetrate the market faster and establish a presence. Customer Acquisition: Free services can be a powerful customer acquisition tool, especially when competing against well-established players. Upselling Opportunities: Once users are hooked on the free version, it's easier to upsell premium features.