Identifying Popular Elements: Heatmaps help identify which elements on a webpage are most engaging for users. This can guide entrepreneurs in placing important elements like call-to-action (CTA) buttons more strategically. Improving Layout: By understanding how users navigate a site, entrepreneurs can make data-driven decisions to improve the layout and design of their webpages. Reducing Bounce Rates: Heatmaps can reveal why users leave a site quickly. Identifying problematic areas allows for targeted improvements, which can reduce bounce rates. Testing Effectiveness: Heatmaps are valuable for A/B testing. Entrepreneurs can compare different versions of a webpage to see which one performs better.