specific, measurable, achievable, relevant, and time bound

Why Are Relevant Goals Critical for Business Leaders?

Relevant goals align with the broader objectives and mission of the organization. In business leadership, setting relevant goals ensures that every effort contributes to the overall success and sustainability of the company. For example, if a company’s mission is to lead in innovation, a relevant goal could be to launch three new innovative products within a year. This alignment keeps the organization focused and cohesive.

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