NTFPs offer an attractive business opportunity for various reasons: 1. Diverse Market Potential: Due to their wide range of applications in food, medicine, cosmetics, and handicrafts, NTFPs have a diverse market potential. 2. Sustainable Resource: Unlike timber, which requires longer periods for regeneration, NTFPs can often be harvested sustainably, making them an eco-friendly business choice. 3. Value Addition: Entrepreneurs can add value to raw NTFPs through processing and packaging, which can substantially increase profit margins.