The timing of hiring a CMO can significantly impact the growth trajectory of an entrepreneurial venture. Generally, a CMO should be hired when:
1. Scalability: The business is ready to scale, and there is a need for a professional to lead comprehensive marketing efforts. 2. Brand Development: There is a necessity to build or rebrand the company to better align with market demands. 3. Market Expansion: The business plans to enter new markets and requires strategic marketing expertise. 4. Increased Competition: The market becomes more competitive, necessitating advanced marketing strategies to maintain and grow market share.