What Were Kelleher's Key Strategies for Business Success?
Kelleher implemented several key strategies that contributed to Southwest Airlines' success. These included:
1. Low-Cost Leadership: By focusing on keeping operational costs low, Kelleher ensured that Southwest could offer competitive pricing while maintaining profitability. 2. Point-to-Point Flights: Unlike the hub-and-spoke model used by many airlines, Southwest operated a point-to-point network, which increased efficiency and reduced delays. 3. Standardized Fleet: Using a single type of aircraft (the Boeing 737) minimized maintenance and training costs, further enhancing operational efficiency. 4. No-Frills Service: Southwest focused on providing essential services without the added costs of amenities like assigned seating and in-flight meals.