Several factors can trigger impulse buying, including:
Store Layout: A well-designed store layout can guide customers through a journey that increases the likelihood of impulse purchases. Product Placement: Strategic placement of products, such as near the checkout area, can encourage last-minute buying decisions. Promotions and Discounts: Limited-time offers and discounts can create a sense of urgency, prompting consumers to make quick decisions. Emotional Appeal: Products that evoke positive emotions or memories can drive impulse buying. Social Proof: Seeing others purchase a product can influence individuals to make similar decisions.