Entrepreneurs can implement various strategies to leverage impulse buying:
Create Engaging Displays: Eye-catching and interactive displays can attract customers and encourage them to make impulse purchases. Offer Small, Affordable Items: Products that are low-cost and conveniently placed can lead to spontaneous buying decisions. Use Point-of-Sale Marketing: Placing products near the checkout area can tempt customers to add them to their purchase. Implement Loyalty Programs: Rewarding customers for their purchases can incentivize them to buy more on impulse. Utilize Digital Marketing: Personalized emails and targeted ads can remind customers of products they might be interested in, prompting quick purchases.