To be successful, sales managers must possess a diverse set of skills, including:
1. Leadership: The ability to inspire and lead a team. 2. Communication: Strong verbal and written communication skills to effectively convey goals and expectations. 3. Analytical Skills: The capability to analyze sales data and market trends. 4. Negotiation: Proficiency in negotiating deals and contracts. 5. Time Management: The ability to prioritize tasks and manage time efficiently.