When monitoring your online presence, focus on several key areas: 1. Brand Mentions: Look for mentions of your brand name, products, and key personnel. 2. Customer Reviews: Pay attention to reviews on platforms like Yelp and Google My Business. 3. Social Media Engagement: Monitor likes, shares, comments, and direct messages. 4. SEO Performance: Track your search engine rankings for relevant keywords. 5. Competitor Activity: Keep an eye on what competitors are doing online.