Search Engine Optimization (SEO) is vital for improving your website's visibility on search engines like Google. Effective SEO can drive organic traffic to your site, which is often more valuable than paid traffic. Key aspects of SEO include:
1. Keyword Research: Identify and use keywords that your potential customers are searching for. 2. On-Page SEO: Optimize your website's content, meta tags, and URLs. 3. Off-Page SEO: Build backlinks from reputable sites to increase your domain authority.