What Role Does Innovation Play in LEGO’s Strategy?
Innovation is at the core of LEGO's business strategy. The company continually invests in research and development to create new products that capture the imagination of children and adults alike. From the introduction of LEGO Mindstorms, which combines traditional bricks with robotics, to the launch of LEGO Ideas, a platform that allows fans to submit their own designs, LEGO exemplifies how continuous innovation can drive growth and sustain a competitive edge.