The ability to adapt to market changes is crucial for any business. LEGO has demonstrated remarkable agility in this regard. In the 1990s and early 2000s, the company faced significant financial difficulties. However, by embracing digitalization, expanding into new markets, and collaborating with popular franchises like Star Wars and Harry Potter, LEGO managed to turn its fortunes around. This adaptability showcases the importance of pivoting in response to market demands.