What Role Do Leaders Play in Shaping Employer Brand?
Leaders play a pivotal role in shaping and maintaining the employer brand. Their actions and behaviors set the tone for the rest of the organization. Leaders should:
Lead by Example: Demonstrate the values and behaviors that the company stands for. Communicate Transparently: Maintain open and honest communication with employees to build trust. Recognize and Reward: Acknowledge and reward employees' contributions and achievements. Foster a Positive Culture: Create an inclusive and supportive work environment where employees feel valued and respected.