How Can Leaders Measure the Effectiveness of Their Employer Brand?
Measuring the effectiveness of your employer brand can be challenging but essential. Leaders can use various metrics and tools:
Employee Surveys: Regularly conduct employee satisfaction and engagement surveys. Retention Rates: Monitor turnover and retention rates to identify trends and areas for improvement. Recruitment Metrics: Track recruitment metrics such as time-to-hire, quality of hire, and offer acceptance rates. External Reviews: Keep an eye on external reviews on platforms like Glassdoor and Indeed to gauge public perception.