What Questions Should You Ask to Identify Target Customers?
To zero in on your target customers, consider asking the following questions:
Who are they? (age, gender, occupation, income level, etc.) What are their interests and hobbies? What problems do they face that your product/service can solve? Where do they spend their time online and offline? What motivates them to make purchasing decisions? Who influences their purchasing decisions? What are their buying behaviors and patterns?