To measure the success of your online advertising campaign, you should track the following key metrics:
1. Click-Through Rate (CTR): The percentage of users who click on your ad after seeing it. A high CTR indicates that your ad is compelling and relevant to your audience.
2. Conversion Rate: The percentage of users who take the desired action after clicking on your ad, such as making a purchase or filling out a contact form.
3. Cost Per Click (CPC): The average cost you pay for each click on your ad. Lower CPC means you are getting more clicks for your budget.
4. Return on Ad Spend (ROAS): A measure of the revenue generated for every dollar spent on advertising. A higher ROAS indicates a more profitable campaign.
5. Impressions: The number of times your ad is displayed. While impressions don't guarantee engagement, they are important for brand awareness.