There are several types of online advertising that businesses can leverage:
1. Search Engine Marketing (SEM): Involves placing ads on search engine results pages (SERPs) through platforms like Google Ads. These ads are typically pay-per-click (PPC), meaning you pay only when someone clicks on your ad.
2. Display Advertising: Uses visual ads such as banners, images, and videos that appear on websites, apps, and social media platforms. These ads can be targeted based on user demographics, interests, and browsing behavior.
3. Social Media Advertising: Involves placing ads on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. These platforms offer advanced targeting options to reach specific audience segments.
4. Email Marketing: Sends promotional messages directly to a user's inbox. This method is highly effective for nurturing leads and maintaining customer relationships.
5. Affiliate Marketing: Involves partnering with other websites or influencers who promote your products in exchange for a commission on sales generated through their referrals.