Entrepreneurs should track a variety of key performance indicators (KPIs) to get a comprehensive view of their business health. Common metrics include: - Revenue and Profit Margins: These financial indicators provide a direct measure of business success. - Customer Acquisition Costs (CAC): Understanding how much it costs to acquire a new customer can help in budgeting and strategizing marketing efforts. - Customer Lifetime Value (CLV): This metric helps in understanding the long-term value of each customer. - Conversion Rates: Tracking how many leads turn into paying customers can shed light on the effectiveness of sales and marketing strategies. - Employee Productivity: Monitoring the productivity of employees can help in identifying training needs and improving efficiency.