- Cost-Effective: By testing smaller iterations, you can manage your resources more efficiently and avoid large upfront costs. - Customer-Centric: Continuous feedback helps you stay aligned with customer needs and preferences. - Flexibility: The approach allows you to pivot or adjust your strategy based on real-world data, making your business more adaptable. - Speed to Market: Iterative development enables faster entry into the market, as you can launch with a basic version and improve over time.