What Metrics Should Be Used to Track Marketing Goals?
Key Performance Indicators (KPIs) are essential for tracking progress toward marketing goals. Common KPIs include: - Website Traffic: Monitor the number of visitors and their behavior on your site. - Conversion Rates: Measure the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. - Customer Acquisition Cost (CAC): Calculate the cost of acquiring a new customer. - Customer Lifetime Value (CLV): Assess the total revenue expected from a customer over their relationship with the company. - Social Media Engagement: Track likes, shares, comments, and followers to gauge the effectiveness of social media strategies.