What Metrics Should Be Used to Measure Sales Performance?
Measuring sales performance is essential for continuous improvement. Key metrics include:
- Revenue: Total sales generated in a given period. - Conversion Rate: The percentage of leads that turn into customers. - Customer Acquisition Cost (CAC): The cost of acquiring a new customer. - Customer Lifetime Value (CLV): The total revenue expected from a customer over their relationship with your business. - Sales Cycle Length: The average time it takes to close a deal.