What Is the Role of E-commerce in Today's Business Environment?
E-commerce has seen explosive growth, driven by changing consumer preferences and technological advancements. Businesses are investing in online platforms and digital marketing strategies to reach a broader audience. Innovations such as mobile commerce, personalized shopping experiences, and advanced logistics are making online shopping more convenient and efficient. E-commerce is not just for retail; B2B companies are also leveraging online channels to enhance sales and customer interactions.