Customer Relationship Management (CRM) involves strategies and technologies that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle. CRM systems help businesses to improve customer relationships, streamline processes, and enhance customer satisfaction. Key components of CRM include:
Data Collection: Gathering information about customer interactions and transactions. Data Analysis: Analyzing collected data to identify patterns and trends. Customer Interaction: Using insights gained from data analysis to improve customer interactions and provide personalized experiences. Sales and Marketing Automation: Automating sales and marketing tasks to enhance efficiency and effectiveness.