What Features Should Business Leaders Look for in Analytics Platforms?
When selecting an analytics platform, business leaders should consider features such as: - Data Integration: The ability to pull data from various sources including CRM, ERP, and social media. - User-Friendly Interface: Intuitive design allowing non-technical users to navigate and utilize the platform effectively. - Real-Time Analytics: Instant access to data, enabling timely decisions. - Scalability: Capability to grow with the business. - Predictive Analytics: Tools for forecasting future trends based on historical data.