User research helps startups identify pain points, understand user journeys, and discover unmet needs. This information is essential for creating value propositions that resonate with the target audience. By utilizing Lookback.io, startups can: 1. Test Assumptions: Validate hypotheses about user behavior and preferences. 2. Iterate Quickly: Make iterative improvements based on real user feedback. 3. Reduce Risks: Mitigate the risk of product failure by addressing issues early.