Several factors can influence market potential, including:
Economic Conditions: The overall economic environment, including GDP growth, employment rates, and consumer spending, affects market potential. Technology: Advances in technology can create new markets or expand existing ones. Competition: The number and strength of competitors in the market can impact a business's potential market share. Regulatory Environment: Government regulations and policies can either facilitate or hinder market growth. Consumer Trends: Changes in consumer preferences and behaviors can open up new opportunities or diminish existing ones.