What Tools and Data are Needed for Customer Segmentation?
Effective customer segmentation relies on accurate and comprehensive data. Here are some essential tools and data sources:
Customer Relationship Management (CRM) Systems: These systems store detailed customer information and interaction history, which is crucial for segmentation. Surveys and Feedback Forms: Direct inputs from customers can provide valuable insights into their preferences and behaviors. Web Analytics: Tools like Google Analytics can track user behavior on a company's website, offering data for behavioral segmentation. Social Media Analytics: Social media platforms offer analytics tools that can reveal customer interests and engagement levels.