What Content Should You Include in Your Newsletter?
The content of your newsletter should align with your brand and provide value to your subscribers. This could include industry news, expert advice, product updates, and customer success stories. Use a mix of text, images, and videos to keep the content engaging.
Personalization is key. Address subscribers by their name and tailor content based on their preferences or past interactions with your brand. This creates a more personalized experience and increases engagement rates.