Despite its success, Jumia has faced several challenges:
Logistics: The logistics infrastructure in many African countries is underdeveloped, making it difficult to ensure timely deliveries. Jumia has had to invest heavily in building its own logistics network to overcome this challenge. Trust Issues: Building trust with consumers has been a significant hurdle, given the prevalence of online scams in many African countries. Jumia has addressed this by implementing secure payment methods and robust delivery mechanisms. Regulatory Hurdles: Navigating the complex regulatory environments of different African countries has been a challenge. Jumia has had to work closely with local governments to ensure compliance with various laws and regulations.