What Challenges Do Leaders Face in Managing Intangible Assets?
Managing intangible assets comes with its own set of challenges. Some of the common issues include:
- Measurement and Valuation: Unlike tangible assets, intangible assets are difficult to measure and value. Leaders need to develop appropriate metrics and valuation methods to assess their impact accurately.
- Protection and Security: Intellectual property and other intangible assets need to be protected from infringement and theft. Leaders must implement robust security measures and legal protections.
- Integration with Business Strategy: Integrating intangible assets into the overall business strategy can be complex. Leaders need to ensure that these assets align with the company's goals and contribute to its success.