Like any entrepreneurial venture, Coca-Cola faced numerous challenges:
1. Competition: The beverage industry is highly competitive. Coca-Cola's primary rival, Pepsi, has been a formidable competitor. Coca-Cola has had to continually innovate and adapt to maintain its market position.
2. Health Concerns: With rising awareness about health and wellness, sugary drinks faced increasing scrutiny. Coca-Cola responded by diversifying its product line to include low-calorie and healthier options.
3. Global and Cultural Sensitivities: Expanding into international markets came with its own set of challenges. Coca-Cola had to navigate cultural differences, regulatory environments, and economic conditions to succeed globally. This required a high level of cultural intelligence and localization.