What are the Use Cases for Data Lakes in Business?
Data lakes can be leveraged for various business use cases, including: - Customer Insights: Analyzing customer behavior and preferences to improve marketing strategies and customer experience. - Predictive Analytics: Using historical data to predict future trends, demand, and risks. - Fraud Detection: Identifying fraudulent activities by analyzing large volumes of transaction data. - Product Development: Enhancing product features and innovation by analyzing user feedback and product usage data.