What are the Types of Target Marketing Strategies?
There are several types of target marketing strategies that businesses can adopt:
Mass Marketing: Targeting the entire market with a single marketing strategy, suitable for products with universal appeal. Differentiated Marketing: Developing different marketing strategies for different segments of the market. Niche Marketing: Focusing on a specific, well-defined segment of the market with specialized offerings. Micro-Marketing: Tailoring marketing efforts to individual customers or very small segments, often leveraging data analytics and technology.