Identifying your target market involves a series of steps and research methodologies:
Market Segmentation: Divide the broader market into smaller segments based on criteria such as age, gender, income level, education, and lifestyle. Market Research: Conduct surveys, focus groups, and analyze market data to gather information about potential customers. Competitor Analysis: Study your competitors to understand which segments they are targeting and how they are positioning themselves. Customer Profiling: Create detailed profiles of your ideal customers, including their needs, preferences, and purchasing behavior.