Keywords can be categorized into several types, each serving different purposes in an entrepreneurial context:
Short-Tail Keywords: These are broad and general terms with high search volumes but also high competition. Example: "startup." Long-Tail Keywords: These are more specific phrases with lower search volumes but less competition, making them easier to rank for. Example: "best startup marketing strategies." Local Keywords: These keywords include geographical locations and are essential for businesses targeting a specific area. Example: "coffee shop in San Francisco." Transactional Keywords: These indicate a user's intent to make a purchase. Example: "buy eco-friendly products."